Bill D'Arienzo

Brand Strategist

Bill D'Arienzo is the Founder of WDA Strategic Brand Marketing and is U.S. strategy advisor for the # 1 think tank in Italy, in the top 5 of European business consultancies and in the top 100 of over 6000 global firms. (University of Pennsylvania, 2023). As an experienced business executive and brand marketing specialist, he has written expert opinion reports for Adidas, Gucci, and others in support of their brand trademarks and market identities.

Bill advises and teaches on branding and ESG/CSR strategies for emerging & developed businesses, including analysis of FTC, SEC & EU regulatory guidelines. His speaking & teaching venues have included, The Leonard N. Stern School of Business, NYU, Retail Marketing Society, International School of Management, Paris, Dept of International Trade & Marketing/FIT, Jiangxi University of Finance & Economics, China, IFF, Mumbai, India & the University of North Carolina @ Greensboro: Bryan School of Business & Economics.

His textbook, Brand Management Strategies: Luxury & Mass Markets (described by one reviewer as "The Evergreen Standard"), has been adopted/recommended at 12 US Universities. The book's content is sector agnostic. It draws on various industries, weaving iconic brand strategies & those from his consulting practice into a timeless reference book on how & why brands work.