A Letter from the White River Green CEO,
LIVIO STAN
“Crossing Over the Environmental Divide”
Change is Challenging as is the uncertainty that comes with it. With ESG, we’re called to learn a new language
(e.g. “decarbonization”) and embrace unfamiliar environmental standards (“net zero”), coupled with demanding
regulatory rules (e.g. FTC “Green Guides”, SEC “Rules”), and, with all this, new modes for planning and
measuring business success.
We often feel we are walking across uncharted landscapes in need of a guide who knows the terrain. Where does
this new economics of purpose join hands with the classic economics of profit? How do they become one and the
same, crossover the divide and emerge as a new business horizon?
“Decarbonization as a Service℠”
It can begin by reducing uncertainty through translating decarbonization initiatives into the everyday language of
a business service, thereby simplifying its complexities without compromising the supporting science.
Decarbonization as a Service (DaaS) becomes a set of business solutions.
Our prior experience in shaping DaaS as CEO at Truuli Environmental Inc., will inform WRG™, and, with
enterprise-wide resources from White River Energy Corp. (WREC), will add an even wider scope of capabilities. This will help us pursue our
mission to bridge the classic economics of profit with the new economics of purpose.
By fulfilling this mission, we hope to earn your trust and become your decarbonization solutions provider, thereby
providing peace of mind to each client, knowing we are there for you, whatever your business, wherever you are,
whatever it takes…
Welcome to the dawn of a new business day!
Livio
